7 Ways to Get Your First 100 Customers

Early traction is about focus, not budget. Here are seven proven ways to reach your first hundred buyers.

• Start with your network. Tell friends, family and past contacts directly.
• Show up where your audience already is. Relevant communities, groups and forums.
• Build an email list early and offer a real reason to join.
• Partner with micro-creators whose audience matches yours.
• Turn buyers into referrers with a simple incentive.
• Publish helpful content that answers pre-purchase questions.
• Deliver a standout first order so people talk about you.

Do things that do not scale

Handwritten notes, personal replies and small surprises create fans. Automate later — connection first.